Ad Effectiveness Specialist
Uber
New York, NY, USA
About the Role:
The Ad Effectiveness team equips the Uber Advertising organization and our clients with a 360° view of critical decision-making dimensions, including how to measure campaign performance and provide recommendations for optimization. In this role, you will work within the ad measurement strategy organization to operationalize new measurement product development, partnerships, and capabilities that meet the needs of our customers.
What You'll Do:
- Translate concepts, measurement solutions, and underlying statistical fundamentals of the ads efficacy and measurement ecosystem to the needs of advertisers across verticals
- Structure and conduct analyses to generate campaign effectiveness outcomes and recommendations
- Create and present compelling narratives to senior leadership at clients and at Uber
- You will track unaddressed advertiser requirements, identifying opportunities for new strategic initiatives
- This role reports into and will work in close collaboration with the Ad Measurement Strategy Lead
Basic Qualifications:
- 3+ years of ads measurement experience within an advertising platform/publisher, media agency, advertiser, or research company
- Experience with third-party measurement providers such as Kantar, Circana, Happydemics, etc.
- A deep understanding of attribution modeling, market mix modeling, multi-variate testing, brand and conversion lift
- A strong understanding of the digital advertising and measurement ecosystem
- Experience with ads measurement for one or more of the following verticals: technology, retail, entertainment, restaurants, travel, CPG, telco, or finance
- Bachelor’s degree in a quantitative or business field
Preferred Qualifications:
- Advanced degree in business, math, statistics, economics, or a related field
- Experience building and influencing client or partner relationships
- Experience with team or peer leadership and development
- Experience with any of the following: SQL,R, SPSS/STATA, Tableau
For New York, NY-based roles: The base salary range for this role is USD$113,000 per year - USD$125,500 per year.
You will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. All full-time employees are eligible to participate in a 401(k) plan. You will also be eligible for various benefits. More details can be found at the following link https://jobs.uber.com/en/benefits.
Uber's mission is to reimagine the way the world moves for the better. Here, bold ideas create real-world impact, challenges drive growth, and speed fuels progress. What moves us, moves the world - let's move it forward, together.
Uber is proud to be an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form.
Offices continue to be central to collaboration and Uber's cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.