OpenGov is the leader in AI-enabled software for cities, counties, state agencies, and special districts. With a mission to power more effective and accountable government, OpenGov serves 2,000 communities across the United States. OpenGov is built exclusively for the unique asset management, permitting and licensing, procurement and contract management, tax and revenue, budgeting and planning, and financial management needs of the public sector. The OpenGov platform empowers organizations to operate more efficiently, adapt to change, and strengthen public trust.

Learn more or request a demo at opengov.com

About the Role

As Web Marketing Manager, you will own OpenGov’s website strategy and execution—turning it into a high-performing, AI-optimized growth engine. Reporting to the Director of Demand Generation, you will focus on optimizing the website as a central driver of pipeline generation and customer engagement. You’ll work closely with Product Marketing, Content, Marketing Ops, and RevOps to ensure the website aligns with GTM priorities and delivers measurable results.

You will act as a strategic advisor across departments, using insights to shape broader go-to-market and digital engagement strategies. This role requires a strong balance of creative, technical, and business acumen to drive measurable impact across the full marketing funnel.

What You’ll Do:

• Own the web strategy: Develop and manage the website roadmap to support demand generation and product marketing initiatives.

• Drive performance: Improve traffic quality, engagement, and conversion through experimentation, A/B testing, and user behavior analysis.

• Optimize for lead generation: Build and enhance landing pages, forms, and CTAs to increase MQL volume and pipeline contribution.

• Implement AI-first practices: Leverage AI tools for dynamic content, behavioral personalization, content generation, and analytics.

• Advance SEO and content discoverability: Collaborate with content marketing to grow organic traffic through on-page and technical SEO.

• Enhance UX and accessibility: Ensure the site experience is intuitive, inclusive, and aligned with our brand and user needs.

• Track, analyze, and report: Maintain dashboards and deliver insights to improve decision-making and GTM effectiveness.

• Coordinate web governance: Manage intake and prioritization of web requests, enforcing brand, performance, and messaging standards.

• Web maintenance and compliance: Ensure ongoing site security, plugin and cookie compliance, accessibility, and mobile responsiveness across all pages.

• Third-party platform management: Maintain and optimize third-party platforms such as Skilljar, Cvent, and marketing automation tools that support OGU web pages and event landing pages.

• Influence cross-functional stakeholders: Present web performance insights and strategic recommendations that shape demand generation and product marketing decisions.

What We’re Looking For:

• Minimum of 5 years of experience in website management, ideally in a B2B SaaS or high-growth tech environment

• Expertise in WordPress and familiarity with front-end technologies (HTML, CSS, JS)

• Deep understanding of SEO, analytics, and performance optimization, and experience in SEO tools (SEMrush, Ahrefs)

• Proficiency with tools like Google Analytics, Tag Manager, Search Console, and Hotjar, Microsoft Clarity, etc.

• Experience with CRO tools, Salesforce, Marketo

• Experience with AI tools for content, UX optimization, or web analytics (e.g., Jasper, Writer, Mutiny, ChatGPT).

• Strong project management skills and the ability to coordinate across teams and timelines

• Ability to balance creative, strategic, and technical thinking.

• Proven ability to influence stakeholders, advise cross-functional partners, and represent website performance and strategy at leadership-level discussions.

• Passion for public service and helping local governments thrive.

Why Join OpenGov:

• Mission-driven team with a strong commitment to innovation and impact.

• Opportunity to shape how AI and digital experience transform the public sector.

• A collaborative, fast-moving culture where marketing drives measurable business outcomes.

• Competitive compensation, equity, benefits, and growth opportunities.

$115k - $125k

On target ranges above include base plus a portion of variable compensation that is earned based on company and individual performance.

The final compensation will be determined by a number of factors such as qualifications, expertise, and the candidate’s geographical location.

Why OpenGov?

A Mission That Matters.

At OpenGov, public service is personal. We are passionate about our mission to power more effective and accountable government. Government that operates efficiently, adapts to change, and strengthens public trust. Some people say this is boring. We think it’s the core of our democracy.

Opportunity to Innovate

The next great wave of innovation is unfolding with AI, and it will impact everything—from the way we work to the way governments interact with their residents. Join a trusted team with the passion, technology, and expertise to drive innovation and bring AI to local government. We’ve touched 2,000 communities so far, and we’re just getting started.

A Team of Passionate, Driven People

This isn’t your typical 9-to-5 job; we operate in a fast-paced, results-driven environment where impact matters more than simply clocking in and out. Our global team of 800+ employees is united in our commitment to challenge the status quo. OpenGov is headquartered in San Francisco and has offices in Atlanta, Boston, Buenos Aires, Chicago, Dubuque, Plano, and Pune.

A Place to Make Your Mark

We pride ourselves on our performance-based culture, where every employee is encouraged to jump in head-first and take action to help us improve. If you have a great idea, we want to hear it. Excellent performance is recognized and rewarded, and we love to promote from within.

Benefits That Work for You

Enjoy an award-winning workplace with the benefits to match, including:

• Comprehensive healthcare options for individuals and families.

• Flexible vacation policy and paid company holidays

• 401(k) with company match (USA only)

• Paid parental leave, wellness stipends, and HSA contributions

• Professional development and growth opportunities

• A collaborative office environment with weekly catered lunches